3 Biggest Mistakes that Growing Service Providers Make on Instagram

3 mistakes growing service providers make on instagram

Let’s talk about the 3 biggest mistakes that growing service providers make on Instagram because these are ones I see popping up a LOT!

Mistake 1: No Content Pillars

The first mistake growing service providers make is not having any content pillars.

Content pillars are basically categories that your Instagram account is about.

Having content pillars not only allows you as a service provider to stay focused and organized, but it also attracts your IDEAL customers to follow you on Instagram.

We have an entire training lesson called the Social Media Game Plan inside Smarter Moms School, so if you’re already a student, check that out.

Mistake 2: Publishing Content Inconsistently

The second mistake growing service providers make is being inconsistent with publishing content.

Being consistent is important because it builds trust with your audience.

When your audience can expect you to post something of value to them consistently, you instantly set the expectation that they can rely on you with the services your business offers.

Mistake 3: Not Engaging With Ideal Customers

The last mistake growing service providers make is not engaging with ideal customers.

This is important because of the nature of Instagram ~ it’s a social media platform meaning… be social on it!

Engaging with your ideal customers (vs any random account) shows that you care about creating a real connection first before engaging in any kind of business transaction (which can feel very slimy when done too early).

Ready to have a profitable Instagram account?

Getting customers on Instagram can feel overwhelming, but at SMS, our SMART Blueprint helps service providers build a loyal customer base. When they do this, sales increase. It’s the fastest way to grow your business! Click here to learn more… https://smartermomsonline.com/school

Is This One Thing Why You’re Not Selling More?

If you’re tired of pouring so much time and energy into promoting your content for the holiday season, then it’s likely because of this:

You aren’t addressing your buyer’s objections. 👀

🌟 It’s super important to address these early and head on because of you don’t… your buyers will not buy your stuff.

In this video you’ll learn the top common objections + how to address them:

✅ Your buyer doesn’t have the money
✅ Your buyer doesn’t have the time
✅ Your buyer needs to check with their spouse

Ready to have a profitable Instagram account?

Getting customers on Instagram can feel overwhelming. At Smarter Moms School, we teach what many entrepreneurs don’t know about marketing through our SMART Blueprint. It’s the fastest way to grow your business. Click here to learn more… https://smartermomsonline.com/school

Smarter Moms School Student Support

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If you are not a student and would like to contact Ashlyn, please send an email to ashlyn@smartermomsonline.com.

In order to best serve our customers, other inquiries using this form will be deleted. Thank you for understanding.

If you need to cancel your Smarter Moms School student membership, please click here to fill out the cancellation form. There is no need to submit a student support ticket.

Smarter Moms School Cancellation Support

Feel like throwing in the towel? I’ve been there!

When I first started out, my oldest two kids were just a toddler and a baby. Finding time was tough, but if I can do it, I promise you can too! 💕


”I just don’t have time for this…”

When I started out, a number of challenges nearly derailed my business dreams.

I worked a full time job, had to catch the public transportation for an hour to and from work, and was pregnant with my second daughter.

On top of that, my husband was not completely onboard with my business dreams because there was no evidence that it was working.

Finding time to build my business was rough and I was always tired. 🥱

I often thought, “Do I even have time to build my business??”

But I used that as motivation to continue moving forward, took control of my time, and my business a priority!

NOT QUITTING was the most important decision I made in the early days.

I just kept fighting for my dreams.

❎ Even when learning technology was tough

❎ Even when my website kept messing up

❎ Even when life got in the way or Instagram’s algorithm changed again 

“If it’s important to you, you’ll find a way. If not, you’ll find an excuse.”

I stuck with it and reminded myself why this business was so important to me… those challenges I was facing was the reason I had to keep moving forward!

NOW I have more time than I’ve ever imagined.

 I work from home (not due to the pandemic), set my own schedule, and work less than ever before.
 
Had I given up, I wouldn’t be here today.

If you are having trouble managing your priority list or finding time to work on your business, I have resources to help you get back on track.

You are not alone and I’m here to help!

👉 Click here to return to Smarter Moms School to start with Lesson 1 of the Blueprint!


”I just can’t spend the money right now…”

I totally get it.

When I first started, I understood that it wasn’t money I was spending on my business… it was money I was investing in it.

No one else could see my business dreams except me, and I almost gave up until I realized two LIFE-CHANGING principles:

✅ The way how time and money is spent is the TRUE priority list of life!

✅ I don’t SPEND money on my business, but I INVEST it so that my business can GROW.

I took a close look at what I was making a priority in my life…

My transaction history showed exactly what those things were ~ movie-streaming services, cable, and takeout coffee. 

If I had temporarily reduced just those things for 3 months, that would absolutely give me the money I could use to invest in my business!

That was nearly $200 every single month!

What could you temporarily change to continue building your dreams?

Where will you be in 3 months if you give up now? Where could you be if you continued moving forward?

How can you do what it takes to invest in your future? 🤩

I’m here to help!

Click here to return to Smarter Moms School to start with Lesson 1 of the Blueprint!


If you still need to cancel, I understand. We will miss you being part of our Smarter Moms family!

My goal is to always help my students make the best decisions for what’s next in their life.

If you want to keep going, click here to jump back into Smarter Moms School.

If you are truly ready to cancel, just continue to fill out the cancellation form.

Please note if you cancel now, you will lose access to Smarter Moms School at the end of your billing cycle as well as your current membership rate.  We raise prices from time to time.  If you rejoin later, you will have to return at the current monthly price as your current price could be unavailable.

Smarter Moms School Student Cancellation Form

We hope it’s not goodbye, but just “see you later”!

Thanks for being part of the Smarter Moms School! We’re sorry to see you go!

To cancel, click here to review the Smarter Moms Online Cancellation Policy you agreed to at the time of purchase then fill out the form below.

Note: When you submit this form, you will be unable to access your account after your current billing cycle. There is the possibility that something is not triggered properly, so we manually check each cancellation to verify this. Our team will handle the requests in the order they’re received (within 48 hours of receipt).

Please note: the form below is for the Smarter Moms School cancellation ONLY.

3 Reasons No One Bought Your Stuff

Raise your hand if this has ever happened to you…

You know you have a product or a service that could change somebody’s life… so you’ve talked about it, you’ve promoted it, you even gave people a deadline of when they can work with you… 

and all you hear are crickets.

Nobody bought.

In this video, you’ll learn the top three reasons why no one bought your stuff and how to fix those issues!

Enroll in Smarter Moms School!

Getting customers on Instagram can feel overwhelming. At Smarter Moms School, we teach what many entrepreneurs don’t know about marketing through our SMART Blueprint. It’s the fastest way to grow your business. Click here to learn more… https://smartermomsonline.com/school

 

Checkout – Social Media Game Plan

Social Media

game plan

HELPING SMART MOMS THRIVE ON INSTAGRAM

What's included when you order today:

My Instagram account grew by over 200 followers just a week after using Ashlyn's game plan!
ALEXA ADAMS

How to Boost Your Instagram Account for FREE

If you’ve been trying to make Instagram work for your business, but are frustrated with the results (or lack thereof), these tips will help.

👉 OPTIMIZE YOUR BIO

Your bio is like an invitation to a party (your account!). Describe who you help and what people will learn from you.

Pro tip: Your bio isn’t actually about *you*… it’s about your audience and what they can expect to see from your account.

👉 USE NEW FEATURES

Did you know that Instagram rewards those who use their new features?

Rewards = a boost in the algorithm.

New features may include:
🌟 Reels
🌟 Story stickers (those fun ones like “Stay Home” and “Support Small Business”)
🌟 Filters
🌟 Tagging products
🌟 Creating Guides

👉 REPLY TO COMMENTS

Respond to every comment on your posts.

The sooner the better.

And if you don’t have any comments yet?

Leave thoughtful comments on other accounts in your industry to increase your visibility. Not only will the account owner see your comment, but their followers will see it, too.

👉 POST CONSISTENTLY

Scheduling ahead of time is what will save your sanity on Instagram.

Whether you decide to post once a week or once a month, Instagram just likes to see consistency with your posting activities.

👉 GIVE VALUE

Value = information your audience is looking for.

Give value in your posts, stories, reels, and comments.

Fun fact: There’s no such thing as giving too much value!

👉 USE HASHTAGS

Using the right hashtags with your content will boost your visibility. Ensure they’re relevant to both the caption and image.

Fun fact: Instagram uses image technology to recognize photos.

If you’re able to use all 30 hashtags in a post, go for it. Just ensure they’re all relevant or you could have your post blocked from being seen by anyone.


These six things will give your account a boost… for free! The key thing to remember is that consistency is super important.

Which of these will you use today?

Privacy Policy

Website privacy notice

1. INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.smartermomsonline.com and www.smartermomsonline.vipmembervault.com

By providing us with your data, you warrant to us that you are over 13 years of age.

Ashlyn Tengan is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details

Our full details are:

Full name of legal entity: Ashlyn Tengan

Email address: ashlyn@smartermomsonline.com

Postal address: 113 Cherry St #92768, Seattle, WA, 98104-2205, USA

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at ashlyn@smartermomsonline.com.

2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free giveaways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offenses.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at ashlyn@smartermomsonline.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision making or any type of automated profiling.

3. HOW WE COLLECT YOUR PERSONAL DATA

We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this in Step 15 at the bottom of this page.

We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.

We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
4. MARKETING COMMUNICATIONS

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or OR by emailing us at ashlyn@smartermomsonline.com at any time.

You may also opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below:

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or our assets.
Facebook – we use Conversion Tracking and Custom Audiences from this website. Third parties such as Facebook may use cookies, web beacons, and similar technologies to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target ads.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:

– Demographics and Interests Reporting

– We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. CALIFORNIA ONLINE PRIVACY PROTECTION ACT

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. You can read more about this at the following website:

http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously.

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

On our Privacy Policy Page

Users are able to change their personal information:

By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we allow third party behavioral tracking.

7. COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

8. FAIR INFORMATION PRACTICES

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email

Within 7 business days

We will notify the users via in site notification

Within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

9. CAN SPAM ACT

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or questions.

Process orders and to send information and updates pertaining to orders.

We may also send you additional information related to your product and/or service.

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with CANSPAM we agree to the following:

NOT use false, or misleading subjects or email addresses

Identify the message as an advertisement in some reasonable way

Include the physical address of our business or site headquarters

Monitor third party email marketing services for compliance, if one is used.

Honor opt-out/unsubscribe requests quickly

Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at ashlyn@smartermomsonline.com OR
follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

10. INTERNATIONAL TRANSFERS

We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:

We may transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place; or
Where we use certain service providers who are established outside of the EEA, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
11. DATA SECURITY

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

12. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

13. YOUR LEGAL RIGHTS

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at sales@flippedlifestyle.com
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

14. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

15. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see below:

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

• Help remember and process the items in the shopping cart.

• Understand and save user’s preferences for future visits.

• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It won’t affect the users experience that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders.

Last Edited: 1/5/2021

8 Headlines That Stop the Scroll

do you want people to read your captions

These headlines will make people want to read the rest of your caption.⁣

Imagine this:⁣

You’ve come up with an amazing idea for an Instagram post that you just KNOW your audience will love.⁣

So you pick a picture, write a caption, select your hashtags, and schedule it to publish at the right time (according to your insights) only to find…⁣

…no one even read your caption. 😭⁣

What a huge let down!⁣

The next time you want someone to stop scrolling and actually read your caption, use these types of headlines:

👉 GAIN: People want to learn the benefit + promise of what’s in your caption.

  • Increase your (desired result) in (time period).
  • You don’t have to be (something challenging) to be (desired result).
  • How to become (desired result) when you (something challenging).

👉 SOCIAL PROOF: People like to see that others know, like, and trust your brand.

  • A simple way to (desired result) that works for (your ideal client).
  • How (impressive number) people got (desired result) in (time frame).

👉 THREAT: People want to know how they can avoid pain by reading your caption.

  • The biggest lie in (your niche).
  • Why (blank) fails and (blank) succeeds.
  • What you (blank) won’t tell you and how it can save you (blank).

Want some help planning, building, and growing a successful Instagram account? Join the Smarter Moms Online Community to get instant access to all these trainings! Click here to learn more.