20 Ideas to Post on Social Media

Show a product or service you sell
Explain who it’s for and what problem it solves.

Tell people who you are and how you help.
People do business with *people*. Share three fun facts about yourself and who you love to serve.

Ask for recommendations related to your business.
Podcasts, apps, books, audiobooks, planners. You get the idea!

Share a personal story.
Tell what the problem was, who you sought help from, and how you were able to overcome that problem.

Post a sneak peek of something coming soon from your business.
Build up awareness and anticipation so you don’t catch people off guard with your new product or service.

Share a customer or client testimonial.
Show some social proof! Share a screenshot of a direct message you had (ask the other person for permission first and be sure to block out their name and photo to protect their privacy). No testimonials yet? Share something positive that someone else has said about you.

Remind people to sign up for your email list.
Give them an incentive to do so though. What’s something that will solve a quick problem they have that you can give them in exchange for their email address?

Host an “Ask Me Anything” on IG Stories.
Invite people to start a conversation with you. If no one asks, enter the questions yourself and answer them in a separate story (no one will be able to see who asked the question AND you get to educate your viewers at the same time).

Share an encouraging quote.
Have a quote that resonates with your audience? Post it! People love that stuff.

Share someone else’s content and explain why you like it.
Be sure to tag the other person so they can see it. They’ll likely return the favor and let their followers know that their content was shared on your account!

Share news in your industry and your thoughts about it.
People love a good opinion (bonus points if it’s controversial). This also positions yourself as an authority in your industry.

Answer Frequently Asked Questions.
Educate your audience will questions you’re frequently asked. Again, if no one has ever asked you questions before because you’re just getting started, think of some objections that people may have about your product or service and answer those.

Share a personal win or result.
Again, people do business with *people*. By sharing something that you personally achieved, you make yourself relatable to your audience (you’ll see your engagement soar when you’re relatable).

Host a guest interview.
Know someone who could add value to your audience? Interview them and share it with your audience!

Post a One-Day Sale.
Have a sale on your product or service for 24 hours, then be sure to stick to your sale when it ends. This positions you as an authority and lets people know you’re serious about your one-day sale when the 24 hours is over.

Share a quick tip related to your industry.
People look to you as their guide. Tell them the WHAT of the tips (the HOW is your product or service).

Go behind the scenes of your work.
What’s life like for you off screen?

Give your audience a gift.
This could be a discount code, a freebie to download, a thank you note, etc.

Share your favorite book.
Tell your followers why you love it and what you learned from it.

Tell a joke.
Add a sense of humor to your online presence. Bonus points if it’s related to your industry.