3 Biggest Mistakes that Growing Service Providers Make on Instagram
Let’s talk about the 3 biggest mistakes that growing service providers make on Instagram because these are ones I see popping up a LOT!
Mistake 1: No Content Pillars
The first mistake growing service providers make is not having any content pillars.
Content pillars are basically categories that your Instagram account is about.
Having content pillars not only allows you as a service provider to stay focused and organized, but it also attracts your IDEAL customers to follow you on Instagram.
We have an entire training lesson called the Social Media Game Plan inside Smarter Moms School, so if you’re already a student, check that out.
Mistake 2: Publishing Content Inconsistently
The second mistake growing service providers make is being inconsistent with publishing content.
Being consistent is important because it builds trust with your audience.
When your audience can expect you to post something of value to them consistently, you instantly set the expectation that they can rely on you with the services your business offers.
Mistake 3: Not Engaging With Ideal Customers
The last mistake growing service providers make is not engaging with ideal customers.
This is important because of the nature of Instagram ~ it’s a social media platform meaning… be social on it!
Engaging with your ideal customers (vs any random account) shows that you care about creating a real connection first before engaging in any kind of business transaction (which can feel very slimy when done too early).
Ready to have a profitable Instagram account?
Getting customers on Instagram can feel overwhelming, but at SMS, our SMART Blueprint helps service providers build a loyal customer base. When they do this, sales increase. It’s the fastest way to grow your business! Click here to learn more… https://smartermomsonline.com/school
