These headlines will make people want to read the rest of your caption.
Imagine this:
You’ve come up with an amazing idea for an Instagram post that you just KNOW your audience will love.
So you pick a picture, write a caption, select your hashtags, and schedule it to publish at the right time (according to your insights) only to find…
…no one even read your caption. 😭
What a huge let down!
The next time you want someone to stop scrolling and actually read your caption, use these types of headlines:
👉 GAIN: People want to learn the benefit + promise of what’s in your caption.
- Increase your (desired result) in (time period).
- You don’t have to be (something challenging) to be (desired result).
- How to become (desired result) when you (something challenging).
👉 SOCIAL PROOF: People like to see that others know, like, and trust your brand.
- A simple way to (desired result) that works for (your ideal client).
- How (impressive number) people got (desired result) in (time frame).
👉 THREAT: People want to know how they can avoid pain by reading your caption.
- The biggest lie in (your niche).
- Why (blank) fails and (blank) succeeds.
- What you (blank) won’t tell you and how it can save you (blank).
Want some help planning, building, and growing a successful Instagram account? Join the Smarter Moms Online Community to get instant access to all these trainings! Click here to learn more.