If you’ve been trying to make Instagram work for your business, but are frustrated with the results (or lack thereof), these tips will help.
👉 OPTIMIZE YOUR BIO
Your bio is like an invitation to a party (your account!). Describe who you help and what people will learn from you.
Pro tip: Your bio isn’t actually about *you*… it’s about your audience and what they can expect to see from your account.
👉 USE NEW FEATURES
Did you know that Instagram rewards those who use their new features?
Rewards = a boost in the algorithm.
New features may include:
🌟 Reels
🌟 Story stickers (those fun ones like “Stay Home” and “Support Small Business”)
🌟 Filters
🌟 Tagging products
🌟 Creating Guides
👉 REPLY TO COMMENTS
Respond to every comment on your posts.
The sooner the better.
And if you don’t have any comments yet?
Leave thoughtful comments on other accounts in your industry to increase your visibility. Not only will the account owner see your comment, but their followers will see it, too.
👉 POST CONSISTENTLY
Scheduling ahead of time is what will save your sanity on Instagram.
Whether you decide to post once a week or once a month, Instagram just likes to see consistency with your posting activities.
👉 GIVE VALUE
Value = information your audience is looking for.
Give value in your posts, stories, reels, and comments.
Fun fact: There’s no such thing as giving too much value!
👉 USE HASHTAGS
Using the right hashtags with your content will boost your visibility. Ensure they’re relevant to both the caption and image.
Fun fact: Instagram uses image technology to recognize photos.
If you’re able to use all 30 hashtags in a post, go for it. Just ensure they’re all relevant or you could have your post blocked from being seen by anyone.
These six things will give your account a boost… for free! The key thing to remember is that consistency is super important.
Which of these will you use today?